Started in India in 2009, Earth Hour, in its very first year, garnered the support of people across 58 cities in the country. Over the years, the campaign has seen massive participation from all over society. This includes individuals, schools, colleges, communities, celebrities, chief ministers, and several government officials.

The campaign also sees landmark monuments' participation across the country like Rashtrapati Bhavan, India Gate, Gateway of India, the Charminar, Howrah Bridge, etc., switching off its lights for an hour to commemorate the hour.

2021 – Spreading awareness in multiple regional languages

Our teams flipped the Covid induced “only digital” restriction into a winning asset by freeing ourselves from geographical restrictions. We went deep into the hinterlands of India to sensitize masses to join the campaign for our loved planet. For the first time ever, we promoted our messaging in 10 regional languages that helped us to reach a much wider audience.

Join Earth Hour 2022 to shape our future!

2020 – Year we went digital!

Last year due to the pandemic, Earth Hour 2020 went digital. We created a series of animated characters called GiveUp Warriors, who encouraged people to follow their lead and adopt eco-friendly practices.

The campaign successfully reached over 540 million people across the country. Likewise, a whopping 3 million+ people took up the GiveUp pledge.

More than 27 business leaders, influencers, and celebrities pledged their Voice for The Planet and proposed ways to take nature-friendly positive actions for a sustainable future.

Many youngsters from across the country took the Step Up for The Planet challenge and showed us their dance moves, set to the Earth Hour anthem!