Started in India in 2009, Earth Hour, in its very first year, garnered the support of people across 58 cities in the country. Over the years, the campaign has seen massive participation from all society. This includes individuals, schools, colleges, communities, celebrities, chief ministers, and several government officials.

The campaign also sees landmark monuments' participation across the country like Rashtrapati Bhavan, India Gate, Gateway of India, the Charminar, Howrah Bridge, etc., switching off its lights for an hour to commemorate the hour.

2020 – Year we went digital!

Last year due to the pandemic, Earth Hour 2020 went digital. We created a series of animated characters called GiveUp Warriors, who encouraged people to follow their lead and adopt eco-friendly practices.

The campaign successfully reached over 540 million people across the country. Likewise, a whopping 3 million+ people took up the GiveUp pledge.

More than 27 business leaders, influencers, and celebrities pledged their Voice for The Planet and proposed ways to take nature-friendly positive actions for a sustainable future.

Many youngsters from across the country took the Step Up for The Planet challenge and showed us their dance moves, set to the Earth Hour anthem!