W A T E R

By 2030, the world is projected to face a 40% global water deficit if it’s business as usual! Give up now.

Whether it is rivers or wetlands, rainwater or lakes, groundwater or glaciers, freshwater sources make the planet liveable. Andthough 70% of the Earth's surface is water, only 2.5% of it is freshwater. With the rapid growth of population, the availability of freshwater in India has declined sharply. According to projections by the UN, India’s urban population is expected to rise by 50% till 2050, implying that there would be 840 million people in the most water-starved parts of the country compared to 320 million today. At the same time, the lakes, ponds and wetlands of our cities are drying fast.

WE NEED TO CHANGE THIS. BY GIVING UP.

CHOOSE YOUR WAYS TO GIVE UP

LONG
SHOWERS

On an average, one minute in shower uses more than 25 litres of water – about an entire bucket! Choose bucket baths.

GREY
WATER DISPOSAL

Grey water is the relatively clean waste water from washing machines and kitchen appliances. Reuse it to mop floors or flush toilets.

CONVENTIONAL
FLUSH SYSTEMS

Choose a dual flush system which uses 2-3 lt for a single flush and 4-9 lt for a longer one. Better still, opt for waterless or eco-toilets.

WASTING
RAINWATER

The rainwater is not absolutely clear and it requires some effort to store it, but it can be utilised for our everyday needs.